Real estate – Trojan Estate Thu, 29 Apr 2021 08:13:44 +0000 en-US hourly 1 Real estate – Trojan Estate 32 32 Payment of property tax Thu, 29 Apr 2021 07:47:06 +0000

The property tax is governed by decree n ° 3-95, taken on January 31, 1995 and published in the Official Journal n ° 21 on January 31, 1995.

The incidence of property tax is the taxation of properties located in the territorial district of each municipality, held on December 31 of each tax year. This means that any natural or legal person who owns one or more properties are taxpayers and that they are subject to the filing and settlement of this tax, to the exclusion of natural persons or exempt entities. Municipalities have the power to demand and collect payment of property tax from ratepayers and property owners in the territorial district of the municipality. The taxation year of this tax is the immediately preceding year; the property tax generated in 2020 must be canceled this year 2021. The payment of this tax can be canceled in two equal installments, each equivalent to fifty percent (50%) of the amount of the tax settlement. Taxpayers must liquidate before the Municipality, the first installment in the first quarter of the tax year, which means that by March 31 of this year, the taxpayers should already have complied with the payment obligation of the first part due.

The second installment must be canceled in the second quarter of the tax year, which means it must be paid no later than June 30.

It should be noted that taxpayers who liquidate and cancel the total payment of the property tax during the first quarter of the taxation year, will be entitled to a reduction of ten percent (10%) on the total amount of the tax. tax payable during the tax period. year.

You can consult your unpaid amount in terms of property tax, in front of the revenue service and / or in front of the corresponding service of the municipality located in the territorial district of your property.

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Charlevoix officials reflect on future use of prime real estate | Featured-cvx Thu, 22 Apr 2021 05:52:00 +0000

As far back as many can remember, the city’s property at 229 Stover Road in Charlevoix has been rather unsightly.

Occupied by construction equipment and raw materials, the site is located at the corner of Ferry Road in front of the city’s boat launch on Lake Charlevoix.

The red circle indicates the location of the municipal facility at 229 Stover Road.

It is in the middle of some of the region’s main waterfront real estate; a few blocks west is the historic Belvedere Summer Club.

Needless to say, the next door neighbors don’t like it very much.

“Throughout my time here as City Manager, I have always had people complaining about the site,” said City of Charlevoix Director Mark Heydlauff.

establishment grounds

The municipal facilities at 229 Stover Road will be demolished in the coming months. It has attracted complaints over the years due to its industrial use in a residential and park area by the water. The city has not yet determined the future use of the land.

While less visually appealing, the property has in fact provided vital service for decades. It has been the headquarters of the Department of Public Works – the city team whose members clear snow in the winter, pick up garden clippings in the summer, and repair roads (among many other tasks). The neighborhood was once occupied by other industrial enterprises and a railroad ran nearby, but over time the area has evolved into residential housing and public parks, according to historical and city officials. But while the surrounding plots have turned into suburbs and playgrounds, the seat of public works has remained the same; serving as a desk, storage for snow plows, city vehicles, road salt, picnic tables and benches and many other items.

However, with the recent construction of the new public works facility on Carpenter Street, the long-standing headquarters on Stover Road will soon be vacated.

After the move to Carpenter Street was completed, city officials decided to demolish everything on the site and restore the land as much as possible.

The buildings at the site are expected to be demolished in the coming months. The work will include the removal of all existing structures and reclassification of the site to drain it properly and the installation of earth and grass seedlings, according to city documents.

At the end of April, the city announced sealed bids for the work, and at the end of March, opened five bids from northern Michigan construction companies. Bids varied widely, the lowest at $ 43,669 and the highest at $ 191,580. The city decided to award the project contract to Bolle Contracting, the company with the lowest bid.

Salt deposit

The city’s winter salt is stored at the Stover Road site. It is not yet known what environmental impacts (if any) the snowmelt mineral has caused on the property’s soil.

The city has indicated that it also has the option of covering part of the costs through a burn elimination grant through Michigan’s Ready-to-Use Community Redevelopment Program (for which the city has recently certified). Almost 20 years ago, environmental measures were taken to minimize pollutants that could have contaminated the land there, according to Heydlauff. Despite this, it should be considered a brownfield site for any future development effort.

With demolition on the horizon, city officials will have to figure out how best to use the land. Many suggestions have already been made on the future of this site, including housing, expansion of the park space, relocation of the skate park, expansion of the launch parking lot or sale. outright, as discussed at the April 19 board meeting. seek public input and plan a public engagement process to help build community consensus on the way forward.

City officials will consider the next step at the 6 p.m. council meeting on May 3 at City Hall.

sign of the times

Parking signs leaning against one of the buildings on the town’s Stover Road property. All items will be moved to the new facility on Carpenter Street.

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Real estate remains at the center of buyers’ concerns Wed, 21 Apr 2021 01:18:45 +0000

Although 75% of construction was affected last year, the real estate market remains attractive via virtual platforms


THE The local real estate market remained the focus of buyers’ concerns when the movement control ordinance (MCO) was implemented for the second time in the country.

Sheldon Fernandez, country manager of PropertyGuru Malaysia, said that although 75% of construction in Malaysia was affected last year, the country’s real estate market still has an appeal with buyers through virtual platforms.

“Our recent Consumer Report found that people’s lives have been digitized through MCO, with social networking platforms and online real estate portals. being their goal to stay active in the real estate market.

“The extended period of the AGC has also seen the growing popularity of virtual tours as one of the main tools for sellers and buyers, with one in three Malaysians expressing their intention to continue buying real estate this year,” a- he said during a roundtable on virtual media. screening hosted by PropertyGuru Asia Property Awards Malaysia 2021 yesterday.

Also in attendance were Jones Lang Wootton, Deputy Managing Director Prem Kumar and PropertyGuru Asia Property Awards and Events MD Jules Kay.

Prem said the country’s real estate market has proven to be quite sustainable, despite stable growth during the Covid-19 pandemic over the past 12 months.

He added that the pandemic was a blessing in disguise, as it brought the underlying problems in the real estate market to the fore. more attention from developers and government.

“This includes oversupply issues involving the office space segment. Now the developers on the business side have taken a few steps back and stop all new desktop development at this point and are focusing on other kinds of products that can sell and be sustainable and not turn into a white elephant, ”he said. he noted.

He also said affordable housing is receiving more attention as authorities and developers reassess measures to ensure consumers and developers can achieve a balance in terms of product offerings, as well as projections in the future.

Although the National Property Information Center (NAPIC) reported a decline in the entire real estate industry in 2020, Prem said the market has been in a downtrend since 2017 and 2018 due to the common problems.

NAPIC noted that the local proThe real estate market recorded a total of 295,968 transactions worth RM 119.08 billion in 2020, a decrease of 9.9% and 15.8% year-on-year respectively in volume and value compared to 2019.

Prem said the reduction in the number of transactions was not a sign of a potential market collapse.

“In fact, Covid-19 is not the only cause of the sluggish real estate market, but more due to supply and demand factors and problems with market concentration that had caused the problem.

“I think Covid-19 has opened the eyes of many stakeholders to how the market can be versatile and sustainable.

“As the real estate market readjusts, this will also lead to more stability in the real estate market in the future,” he added.

The next PropertyGuru Asia Property Awards (Malaysia) in September 2021 are expected to be held in a virtual or hybrid fashion.

Last year’s event took place virtually and was viewed over 516,000 times and reached viewers and real estate investors in over 75 countries.

Giving the program a more international reach, he said highlights from this year’s event will be broadcast on the Historical channel, the Official Cable TV Partner of the Property-Guru Asia Property Awards.

Those who win in the main categories will have the opportunity to compete in the 16th Grand Final of the PropertyGuru Asia Property Awards and win the title of “Best in Asia”.

Last year, i-Park @ Senai Airport City by i-Park Development Sdn Bhd won the title of “Best Industrial Development (Asia)” in the regional competition.

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Hot Central Alberta Real Estate Market in 2021 – Red Deer Advocate Tue, 20 Apr 2021 23:00:00 +0000

It may be too early to say that the central Alberta real estate market has officially rebounded, but it is headed in the right direction.

In the first quarter of this year 1,432 residential units were sold, nearly double the 751 that changed hands in the first three months of 2020, according to Multiple Listing Service statistics provided by the Central Alberta Realtors Association. (CARA).

Significantly, the rebound covers a period essentially before the impact of the pandemic begins to be felt. The first health restrictions, which led to the closure of businesses, were rolled out in mid-March.

In March, 649 residential units – 80% of which were single-family homes – were sold, up from 294 in March 2020.

In Red Deer, 422 homes have been sold so far this year, up from 249 in the first three months of last year. In March, there were 186 sales compared to 101 in March 2020.

Average selling prices – which can fluctuate significantly if a number of higher priced homes sell – are also up from last year in central Alberta. The average selling price climbed to $ 339,892 this year, compared to $ 287,631 in the first quarter of 2020. In Red Deer, the average selling price is $ 328,624, compared to $ 314,491 a year ago .

CARA President Lindsay Olsen said that while sales numbers are strong, it’s a bit soon to call it a recovery.

“I don’t think we’ve made a full recovery yet,” said Olsen, real estate agent at Red Deer Coldwell Banker Ontrack Realty. “Our sales are the highest since 2007, but our prices haven’t quite recovered yet, but we’re pretty close.”

“I wouldn’t say we’re there yet, but we’re on the road to recovery,” she said, saying that an analyst who spoke at a recent event she attended estimated that it would take another year for real estate to be fully operational. bounce.

Lower interest rates help, and pent-up demand also plays a role.

While the pandemic had a huge impact on the spring sales season, 2020 started strong and ended strong, which has continued into this year.

Olsen said April sales remained positive with no signs of slowing momentum.

Communities in central Alberta are posting strong increases in sales.

This year’s sales with 2020 in brackets: Blackfalds 82 (37), Innisfail 25 (18), Lacombe 62 (40), Ponoka 27 (13), Rocky Mountain House 26 (14), Stettler 26 (12) and Sylvan Lake 108 (50).

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NAI Horizon’s Church Realty Solutions Practice Connects Real Estate to Ministry Tue, 20 Apr 2021 22:42:11 +0000

A collaborative effort of experience, tenacity and creativity played a role Horizon NAIChurch Realty Solutions has negotiated three agreements totaling $ 3.8 million, “linking real estate to the ministry.”

NAI Horizon Senior Vice President Thomas Smith helps churches acquire new buildings, lease some or all of their existing facilities, reuse buildings to house places of worship, consolidate and help the sale and disposal of properties and facilities for churches of all sizes and styles.

Smith represented the vendor, Gloria Dei Evangelical Lutheran Church in Paradise Valley, Arizona, in the iconic church’s $ 2.41 million disposition at 3539 E. Stanford Drive. The purchaser was HOH PV LLC of Phoenix.

READ ALSO: Arizona Ranking: Top 10 Best Places to Live for 2021

In a second transaction involving the asset, Smith represented the landlord, HOH PV LLC, in a long-term lease totaling $ 653,964 for a new tenant, Blessings Community Church of Scottsdale, Arizona.

“We were really fortunate to find a buyer who appreciated the historic significance of the church’s architecture and wanted to preserve it, but who also understood the uniqueness and value of the site itself,” Smith said. . “Additionally, our buyer made an effort to live up to the Church Council’s hopes that we locate another church that would also value the property as a future tenant. Blessings Community Church was the perfect tenant with the goal of expanding and celebrating their first anniversary as a new church in the valley.

Waseem Hamada of Venture REI represented HOH PV LLC in the first agreement. Lorence Zimtbaum of Paramount Ventures Realty Group represented Blessings Community Church in connection with the second transaction.

“The historical significance and reverence of our church is held in high regard by members past and present. It has not been emotionally easy to let go of our cherished property, ”said Dr. David Alexander, Evangelical Lutheran Church vice president Gloria Dei. “It was important to our pastor, our church board, and our leadership team that we choose a broker who was sensitive and empathetic to the feelings and desires that accompanied leaving church property.

“We also needed a highly skilled broker with a diverse resume who demonstrated expertise in the strategic positioning and sale of church properties. Thomas also gave us a fully integrated strategic sales approach and a superb marketing platform that aligned with our sales goals. We also had the desire that

our broker would understand our wishes that the future owner of our church property would be another faith community if possible. Our wishes have been granted, ”said Dr Alexander.

Built in 1972, Gloria Dei Evangelical Lutheran Church was designed in 1966 by renowned Phoenix architect Bennie Gonzales, FAIA.

“Thomas’ background allows him to see the church’s real estate industry from all angles,” said Terry Martin-Denning, Designated Broker / CEO of NAI Horizon. “This provides

its customers an extraordinary level of service. For NAI Horizon, he provides strategic advisor on all things church real estate.

In a separate agreement for Church Realty Solutions, NAI Horizon represented the buyer in the sale of a commercial office building in Scottsdale that will serve as a media center for Trinity Church, also in Scottsdale.

Smith represented Trinity Church in the $ 740,000 purchase of 14201 N. Hayden Road, # C-2, Scottsdale. The building totals 3,340 square feet and spans 0.31 acres.

Trinity Church plans to use and expand the many features built into the facilities, particularly a studio for recordings and presentations of its ministries and development programs.

The sellers, Brad and Lori White of Scottsdale, were represented by Tim Whipple of Hub Commercial.

“To me, the practice of Church Realty Solutions is both business and ministry and serves as a primary purpose for creating and delivering world-class professional real estate services to communities of faith,” said Smith.

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Longfellow Real Estate purchases Bay Area campus for $ 156 million Tue, 20 Apr 2021 22:11:54 +0000

Center of San Mateo Bay. Image courtesy of Newmark

Longfellow Real Estate Partners has paid $ 156 million for an office campus in the Bay Area that the company is poised to convert to a life sciences property. Rubicon Point Partners has sold the assets of two buildings in San Mateo, California, which total nearly 250,000 square feet.

A Newmark Knight Frank team consisting of Steven Golubchik, Edmund Najera, Jonathan Schaefler, Darren Hollak and Jack Phipps represented the seller in the transaction. Located at 901 and 951 Mariners Island, the San Mateo Bay Center was built in 1984 and was acquired by Rubicon Point in September 2016, according to CommercialEdge.

Newmark said in a prepared statement that the asset is currently 88% leased. The brokerage added that the campus, which it describes as a “life sciences conversion opportunity,” has a 198,060 square foot lease renewal within the first three years.

The project has also benefited from a capital investment of $ 17 million since 2015 to modernize the campus environment. Major upgrades include new outdoor amenity spaces, an on-site fitness center and downstairs cafe, HVAC renovations and lobby upgrades, Newmark notes. The campus has on-site parking and quick access to highways 101, 92 and 280.

Repositioning strategy

Longfellow, a Boston-based real estate investment and development firm specializing in the life sciences industry, has a history of converting offices to biotechnology. Last October, the company purchased The Foundry, a 280,365 square foot office campus in San Diego, from Shorenstein Properties with the intention of immediately starting to turn it into a laboratory project.

The following month, Longfellow secured a $ 52.76 million loan for the acquisition and repositioning of Perimeter’s Edge, a 341,547 square foot flex / office portfolio in Morrisville, North Carolina, which is expected to become an asset of life sciences.

Longfellow’s new acquisition in San Mateo is located in a dense life sciences cluster that includes major users such as Gilead and Illumina. A booming life sciences industry drove the recovery in the San Francisco Peninsula research and development market in the first quarter, with net absorption exceeding 429,000 square feet – the second consecutive quarter for gains in occupation, according to a report by Colliers.

This contrasted with the peninsula’s office market, which saw the vacancy rate continue to rise amid the pandemic. The office vacancy rate in the enlarged peninsula was 11.4% at the end of the first quarter, down from 6.2% a year ago. San Mateo County’s current vacancy rate is higher at 12.1%, down from 6.5% at the same time last year.

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Do you want to develop in real estate? This is how two designers did it Tue, 20 Apr 2021 21:31:04 +0000

Real estate and home design occupy the adjacent realms, but the crossover seems rare – or at least hidden from view. Particularly in the high-end design, those that straddle the two fields seem to pull it back behind the curtain. “It sounds like that secret roadmap or something,” says Raleigh, a North Carolina-based designer. Heather garrett. “It was so hard for me to understand [how] designers do all this amalgamation of things, how they got there and how they actually do [it]. “

Heather garrettCourtesy of Heather Garrett Design

Garrett’s interest in real estate was piqued in 2016, when she received a call from an agent asking if a former client could use her career project photography for their ad, showcasing the extensive remodeling of the house in an editorial light. Soon after, two more clients contacted her for the same reason, and each house sold within weeks – one in a day – after being launched on the market.

The secret, in this case, isn’t so secret: Garrett’s designs increased the value of every home, and the furnishings in his project photos eliminated the need for staging. When she realized the total value of the set, from refurbishment to resale, the wheels started to spin. “I [was] somehow miss out on the benefit of all this work, ”she said Home business. “If I could adopt [real estate] to take advantage of me and help my client I worked with spend all that money on their house, this will help them get the most out of their investment if I can talk about it and photograph it.

She spent several years completing her design firm to tackle the real estate side of the business. She obtained her real estate license in 2017, and about a year later, along with two general contractors in the Raleigh-Durham metro area, brought all three departments together under one roof. Since then, a handful of real estate agents have started listing their homes under its separate brand. “I spent some time trying to figure out what it was going to be like,” says Garrett. “[I asked myself], “Am I ready to work with buyers and sellers?” If not, should I find someone to help me who could? ”

In 2019, she embarked on the company’s first investment, buying and renovating a home in a historic district of Raleigh. Within 10 days of listing, the house sold at a profit of 12.5%. “[We] bought this half-baked house, but the exterior was done and my renderings were finished, ”she explains. That was enough to close the sale: “Someone in California bought it at full price, without being seen.”

Garrett works exclusively on the seller’s side of the equation and describes his business as a one-stop, full-service operation. As a result, her approach to design work is more streamlined and efficient on the projects she does from start to sales. “There are so many emotions involved in working with someone in their most personal field, working around tastes and preferences,” she says. “That way I can just look at a house and say, ‘Alright, here’s the structure, here’s the context. What does he have to offer? It’s like writing a story. (For added marketing power, Garrett and her team make sure to design the interiors to match the narrative of the property’s exterior, which she says compellingly appeals to potential buyers.)

Do you want to develop in real estate?  This is how two designers did it

The master bathroom from Garrett’s first sale promises serenity of luxury.Courtesy of Heather Garrett Design

Garrett’s business takes the notion of home flipping and pulls it into the luxury design space, bringing in brands and custom furniture as if designing for a dream client. But the first house she listed didn’t come that far. The client purchased the property based on photorealistic renderings before the interiors were completed – for future properties she plans to give clients the option of buying the house furnished or unfurnished. In the case of the California sale, she attributes the transaction to her brand and creative vision, knowing that for future announcements, customers can expect to enter a fully realized version of her business aesthetic – much like HR projects for turnkey residences where clients are essentially paying a one-time price to enter an upscale and ambitious home showcasing the familiar look of the brand.

In New York, designer Kristen mcginnis approaches the business from a different angle. A former client had been looking to move for six years, working with the best agents in town, but was not lucky enough to find the right place. McGinnis had previously toyed with the idea of ​​going into real estate, believing it would give her an edge in the New York design landscape, so she offered to help, quickly gaining her license before signing with The Corcoran Group. “I showed her something for a temporary rental that she liked as a primary residence,” she says. “It was the third or fourth residence that I had shown them, and I didn’t need to show them much because I knew his tastes. I knew what she wanted.

Do you want to develop in real estate?  This is how two designers did it

Kristen mcginnisCourtesy of Kristen McGinnis Design

On the buyer’s side, McGinnis sees real estate licensing as an entry into a design relationship with clients: help them find and buy their new home, then design and decorate it. “You know their tastes, you know if there needs to be a renovation, what the total number will be and what the potential might be when you look at the apartment,” she says.

As Garrett’s real estate practice grew, she fueled the design side of her business, with a flood of leads coming from people who saw her signage in front of homes listed through her business. . Notably, the two designers found that when the conversation extends beyond design to a more holistic real estate investment, there is less shock and hesitation. “It’s the difference between a frivolous expense that you could only make if you were very rich,” says Garrett. “[Just] my fees are intolerable to some people, so all of those things are buried in there. The value of a real estate investment often raises fewer questions than in the field of interior design. Yet in his experience, people these days are looking for something beautiful and are willing to pay for a good design when it is accompanied by a good listing of properties.

Meanwhile, McGinnis found that her client could sign with more confidence on the dotted line knowing her designer had a plan that would meet all of her wildest wishes. “[It’s] a perspective that knows the client’s long-term goals, ”she says. “It’s about looking at a property not with the eyes of brokers, but with the eyes of design.”

Front page image: The renderings of a home design were enough for Garrett to sell to a California client who had purchased the property without seeing it. | Courtesy of Heather Garrett Design

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Transactly, a real estate transaction processing and coordination company, acquires SoMo Transactions | New Tue, 20 Apr 2021 19:50:00 +0000

ST. CHARLES, Mo., April 20, 2021 / PRNewswire-PRWeb / – Transactly, Real Estate Transaction Processing and Coordination Company, Acquires SoMo Transactions Based Transaction Coordination Company Flagler Beach, Florida to expand its already nationwide, technology-based transaction coordinator footprint. At February 26, 2021, Transactly reached an agreement and SoMo began continuous integration.

Transactly simplifies the buying and selling of any real estate transaction. The platform is designed to save agents, teams and brokers up to 16 hours per transaction by providing technology and technological services that streamline real estate transactions. It handles everything from quality control to progress reports and HOA requirements, while organizing over 30 tasks and many people involved.

In mutual alignment with the future of Transactly’s goals and market strategy, SoMo Transactions – founded and led by Jeannie johnston – will switch entirely to the Transactly platform by the end of April 2021.

“Transactly is designed to simplify and streamline real estate transactions,” explains the founder and CEO of Transactly. Bryan bowles. “Our proprietary technology helps those we serve – and our deal coordinators – to be more efficient and to exceed industry standards. Joining the SoMo Transactions team allows us to offer an even greater number of experienced transaction coordinators in major US markets. “

Transactly has retained all of the current SoMo Transaction staff; and absorb Transaction Coordinators into their rigorous training program to ensure an even greater customer experience. Jeannie johnston, the Managing Partner of “SoMo”, has also joined Transactly as a TC coach. Jeannie will lead the training of future Transaction Coordinators as well as the strengthening of internal programs and the career growth of team members.

“We are delighted to join the Transactly team.” Jeannie commented. “By joining Transactly, our team will be able to function much more efficiently, and I expect our TCs to do even more business than before. I am delighted to be starting in my new role as TC Coach and ‘apply some of our best practices. with the great Transactly team. “

Transactly is headquartered at Saint Louis, Missouri, and was founded in 2017 by Bryan bowles. Transactly’s mission is to be the platform of choice for people and businesses involved in real estate transactions. The Transactly platform provides the largest team of technology transaction coordinators in North America.

117 S Main St., 2nd Floor

Saint Charles, Missouri 63301

Democratic mayors launch pilot program to implement universal basic income

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Budget 2021 will not solve the affordability of real estate in Canada Tue, 20 Apr 2021 19:23:31 +0000

the Budget 2021 won’t make Canadian real estate more affordable for homebuyers, but consumers have dodged a political ‘bullet’ after much speculation about changes to the capital gains tax exemption or other measures aimed at cooling the booming Canadian housing market.

The federal government has introduced the following budget items related to housing:

  • $ 2.5 billion to Canada Mortgage and Housing Corporation over seven years to fund the Quick Housing Initiative, the Affordable Housing Innovation Fund, the Canada Housing Benefit and the Federal Initiative community housing
  • $ 1.3 billion, advanced and reallocated to previously announced funding to build and repair units and convert commercial space into rentals
  • $ 3.8 billion to build, repair and support 35,000 affordable housing units
  • Tax based on the proposed 1% value on vacant dwellings across Canada owned by non-resident foreigners

The budget does little to address the serious housing shortage in the Canadian housing market. In fact, the only measure that would affect the resale market is the one per cent tax on non-resident residential properties owned by non-Canadians that are considered vacant or underutilized, effective January 1, 2022.

This tax is unlikely to affect most Canadian real estate markets, given that speculators are not a factor, according to a recent study by RE / MAX. In a recent survey of RE / MAX brokers and agents, 96% said end users were the main buyers of homes in their area and speculators were not a factor in the price hike.

RE / MAX is in line with the federal government’s additional commitment to continue to build affordable housing and allocate funds to address urgent housing issues. However, Canada still lacks a national housing strategy that would increase supply and help cool the market in the most efficient way possible. Failure to comply with conventional changes in tax and / or mortgage policies, as has been rolled out in the past and reintroduced in this budget as a tax on foreign buyers, will not provide a long-term solution to the crisis. affordability of housing in Canada.

Only by roughly increased supply in the Canadian housing market to reach the majority of home buyers, make all purchases conditional on financing reduce the financial overextension of buyers, and implementing regulations concerning the quotation price thresholds, will we find the answer to the cooling exuberance that surrounds Canadian real estate.

Yes, we have a problem given the unprecedented levels of activity in the Canadian real estate market – from soaring prices coast-to-coast, spurred by overwhelming demand, to profound affordability challenges. housing. While COVID-19 made this much more pronounced, the issues facing the Canadian housing market were brewing long before the pandemic hit.

Previous government interventions have had many unintended consequences that have actually exacerbated our current situation. In many ways, Canadian real estate is still reeling from the pent-up housing demand of 2017, when cooling measures such as the foreign buyers tax and the mortgage stress test caused many homebuyers to back down. the gap. People bided their time and in many cases saved their money in an attempt to come back to the market at a later date.

That time has come, in large part because of COVID-19. The self-reflection of Canadians on everything to do with quality of life, coupled with record household savings and abundance of “cheap money” thanks to low interest rates, created the problem that we know today.

Cooling measures used by the federal government in the past have certainly offered some relief in the short term, but failure to address the housing supply means this problem will continue to reoccur in the long term. Without helping cultivate a much healthier balance between supply and demand, all other government interventions will be mere one-off remedies.

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How good is your real estate or mortgage CRM software? Tue, 20 Apr 2021 19:12:06 +0000

Over the past year, among the many challenges and difficulties brought about by the COVID-19 pandemic, the real estate and mortgage sectors have seen a wave of success with low interest rates, refinancing opportunities, etc. More recently, the buzz has surrounded bidding wars over extremely low inventory, buying refinancing, and fluctuating mortgage rates.

However, I couldn’t help but notice that we can do ourselves a disservice if we don’t recognize what’s going on outside of our bubble (s).

The “death” of third-party cookies

Ah, the cookie. The software’s modest code has fallen almost everywhere on the web, allowing advertisers and publishers to collect consumer data. At the end of 2019, Google announced the phase-out of third-party cookies on its platforms in a move meant to protect consumers demanding more privacy. Needless to say, the digital world has noticed.

Again, Google made headlines in March 2021 when they pointed out that the code would cease to exist on its platforms by 2022. Adding gas to the fire, Google acknowledged that it would not develop alternative identifiers to track people browsing the Web or use them in their products.

This news, along with many of Facebook’s changes and Apple’s advancements with iOS 14, could very well be the biggest reshuffle to date on the subject of digital data usage.

If you’re not quite sure what the loss of third-party cookies means, let me explain briefly. When you run affiliate marketing or retargeting on various channels or websites, for example, your campaigns likely rely on third-party tools to identify and track individual consumer behavior.

Like many, I’m not saying it’s the end of digital marketing as we know it. As a marketer, I find it rather exciting to see what happens next while recognizing the opportunity to revitalize older, proven, less cookie-dependent strategies.

A good CRM never goes out of style

This is not a doomsday scenario and if you delve deeper into it on Google you will surely see plenty of ways to still effectively manage data driven campaigns (yes, the irony of that phrase does not escape me). But if you’ve gone that far, I’d like to ask you this question: How good is your real estate or mortgage CRM software?

The reality is that consumers who might do business with you have already expressed an interest. Your own database is – if it isn’t already – the holy grail of success. It’s filled with first-to-part zero data collected from your own website, meetings, referrals, and more. Now is the time to improve the collection and use of first party data.

In real estate, data is king. The more you leverage your own data, the better off your loan officers or officers will be, as they will be able to identify, target, and create better customer experiences.

If you’re struggling to scale with your current real estate CRM, it might be time to switch to more flexible software such as Salesforce Edition of Propertybase. Built on the best CRM in the world, Propertybase has enriched the platform specifically for real estate brokers in order to get the most out of their data. With configurable options, custom fields, reports and dashboards, integrated marketing tools, automation and more, Propertybase adapts to your needs so that you and your agents save more time to boost productivity and the growth.

More than 4000 mortgage professionals use Unify, a mortgage business platform belonging to the Propertybase family of brands. Loan officers stay competitive by taking advantage of Unify mortgage application alerts. Automation within the software identifies and attaches four types of alerts (Inquiry, Prepayment, First to Buy and Potential Buyer) to contact records, which creates immediate engagement and untapped revenue opportunities already in the database .

The hard truth is that in residential real estate and mortgages, customer retention is a struggle. Customer engagement is a struggle. Knowing what the ideal customer looks like can be difficult.

There will surely be more information about the impact of cookies and third party data in the digital space. I can’t help but wonder what would happen if we moved so far away from finding the next bright new consumer via the modest cookie and focused on using a better database as the basis of the success.

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